WORKSHOPS

Professional development is one of the best investments you can make.  It builds self-esteem, shows your commitment to the value of your people and advances careers.

My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and guarantee measurable results. Contact me to find out how I can help today.

Maximizing Your Personal Brand

The techniques in marketing brands and companies can be applied to each of us. This outcome-based workshop will emphasize the importance to define not only how your personal brand is cultivated but also reimagine the influence you have on your stakeholders.

 

During this workshop we will discuss and explore:

 

  • Foundation of what comprises a personal brand

  • The salient elements of a personal brand vision statement

  • Key stakeholders  (and the prioritization of those stakeholders) and their connection to and influence on personal brand perception

  • Qualities and values you would like associated with your personal brand

  • Proof points that support those qualities and values

  • Content on social channels, public profiles and other controllable content in support of your personal brand

  •  “Moments in time” that are brand building moments in professional life

  • Influence personal brand has on leadership success and the value of a personal brand roadmap

Identifying,

Cultivating AND 

Building Professional Relationships and Networks

Developing healthy productive mutually beneficial relationships are central to career success. During the workshop an exploration will be made of what constitutes relationships in business or an organizational setting, how to effectively build relationships and create strong networks within organizations.

 

Participants will understand the construct of:

 

  • What is a relationship and what makes it meaningful

  • How to connect with others and build mutually beneficial relationships

  • How to handle difficult and sometimes contentious situations at work

  • How to develop mentors/sponsors and allies within organizations

  • How to evaluate and gauge the strength of your network

  • How to develop a relationship/network map and create a plan to strengthen it

  • How to build better relationships and networks that can help you over the course of your career

Value-Based Communications

As organizations work to advance and protect their reputations there are serious and pervasive issues that have existed and continue to exist in the workplace.  The #me-too reality has accelerated the issue of sexual harassment to the front page.  Ethical breaches by brand name companies are routine. “Tweets” can come out of nowhere and can put the reputation that you have built in harms way. How can organizations think through the best ways in which to establish their values, which are foundational to their brand and their reputations… and then credibly communicate and support them with their employees, their customers and their communities.

 

During this workshop we will explore how to:

 

  • Establish your organization’s values

  • Identify supporting proof points for your values

  • Create communications that credibly advance those values

  • Crafting the right key messages that support those values

  • Develop brand ambassadors to support your brand

  • Evaluate the merits of your communications

Crisis

Communications

Warren Buffest said,” It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.  During this workshop we will explore the elements of crisis, effective response strategies and how best to create communications that address stakeholder requirements and support the best possible outcome.

 

Through the exploration of contemporary examples of crisis, participants will:

 

  • Analyze recent (and in some cases ongoing) crisis examples and response and their successes and failures.

  • Understand how ethical breaches of leaders can lead to crisis using recent examples

  • Connect the important role of social media in elevating crisis and potentially creating social movements

  • Identify key elements of effective messaging and response to affected stakeholders and evaluating crisis response. Included in this will be an exploration of “how to think like a stakeholder” and recent examples of poorly conceived messaging which inflamed the crisis.

  • Walk away with actionable skills that can be applied should a reputational crisis strike.

Cross-Cultural Communication and Persuasion

Given the rapid global expansion of organizations, understanding how to work cross-culturally is an imperative. During this workshop there will be an exploration of cultural variances and elements that participants should be aware of and sensitive to. Through the exploration of differing cultures and relevant communications, students will gain a sensitivity and perspective into how to be more effective in working on a cross-cultural team.

 

This will include:

 

  • What are high context and low context cultures

  • How to communicate and work effectively on teams cross-culturally

  • How to understand and be sensitive to the cultures of others as a leader and a team member.

  • The power of persuasion and how to be more effective in a cross-cultural environment

  • The role of ethos, pathos and logos and how participants can create relevant persuasive arguments and narratives

Developing Your

Master Narrative

Personal and Business Storytelling:

How to Create Your Authentic Narrative

Everyone has a story to tell, right? We all know the person who puts us to asleep at the dinner party as soon as they start telling a story and the person who captivates us with their stories! There is a reason that storytelling is now considered a vital quality to be successful…our brains retain stories and create a much longer lasting impression.  They also connect cross-culturally better than other ways to engage diverse populations. Over the course of this workshop we will address these topics among a number of vital aspects of effective storytelling. This workshop will explore the narrative structure, how to know when to use a story, what makes a story different from an anecdote and how to think like a listener for maximum impact.

 

We will look at:

 

  • What stories work and why

  • What are the essential elements of an effective story

  • How to effectively use the narrative structure when creating your story

  • How to think like a listener

  • How to ensure that your story works

  • How to create a story inventory that you can use to accentuate the goal you seek to attain

  • How to be more artful in creating stories in the future

  • How to make your stories come alive, whether they are for personal use, telling them during an interview, engaging your teams or establishing your leadership

Creating Your Thought Leadership Platform

As leaders and members of organizations we have an ability to give voice to the values we care about, speak out about and respond to the issues we are confronted with.  This workshop will explore the elements of what constitutes a thought leadership platform, how to give voice to the values that distinguish your organization and how to advance that as a leader  and organizational member,and build your leadership brand..

 

During this workshop we focus on the salient element of brand and reputation including:

 

  • Defining your stakeholders and how do you consider them from the outside in

  • What are the key elements of distinguishing your leadership brand from others

  • How to conceptualize a thought leadership platform in the context of the vision and values of your organization

  • Explore the dimensions  of your leadership brand identity, reputation and ultimately thought leadership 

  • How to create a thought leadership platform that is all your own

  • Ways  to engage others in your thought leadership 

 

Developing Your

Master Narrative

Whether you are an individual, an organization or growing your startup, it is vital to have a narrative that addresses fundamental questions about who you are in a compelling way. 

 

Through the integration of communication elements from various sources, and a lively and thought-provoking process we will explore in this workshop:

 

  • Identifying what you stand for

  • How you are different

  • Why does it matter

 

We will develop a narrative map that will take you through the necessary elements to talk about yourself or your organization in an authentic way that helps simplify and amplify your narrative.  We will identify stories that support that narrative and create an ongoing framework for you to use in the future.

Stakeholders…

Who They Are, How Do

We Understand Them, Prioritize Them and Their Role in Reputation

During this workshop we will explore the role of stakeholders in building reputation and the impact of changing beliefs and expectations of stakeholders as a major determinant of reputation. We will explore how to best identify who are our stakeholders, understand what they care about and thinking from “the outside in”…”thinking like a stakeholder”. We will examine stakeholder theory and plotting our most important stakeholders and prioritizing them.

 

We will examine:

 

  • How to identify who are your organization’s stakeholders

  • Understand what your stakeholders care about

  • Identify the best ways to respond to stakeholder needs and requirements

  • Prioritize stakeholders based on situation and circumstance

  • Create a mindset so we can “think” like a stakeholder

EFFECTIVE

PRESENTATIONS

Defining your message… engaging your audience… making an impact

Great presentations don’t just happen.  They take thought, research and practice.  The best presenters know their audience and how to relate to them.  They speak in simple, clear and consistent language.  They use stories to create, connect, convince and extend their messages so they make a lasting impression.  The best presenters are those where you feel like you are in their living room and they have shared something personal. They make you feel special.

Specifically we will cover:

 

  • What is the purpose of what you are trying to say…defining your goals

  • Understanding your audience…who are your stakeholders, how do you understand them (from the outside in) and then identifying what they want to hear, rather then what you want to say while getting your message across.

  • Creating clear, jargon free language that simply and clearly identifies what you mean and a talk track that follows a rational sequence so your audience gets what you are saying and where you are going.

  • Establishing presence…it is not just what you say but how you say it.

  • Identifying and creating your stories and understanding the narrative framework that supports, connects and extends your content and makes your presentation meaningful and memorable.

  • So that…. ultimately you convince, persuade and inspire those who are in front of you.

 

reputation

management

Reputation is an intangible but extremely valuable component of who and organization is and how successful they will are and will be.  Through the exploration of the essential dimensions of reputation, this workshop will be both enlightening and outcome based.  We will use present day examples, respond to situations through breakouts and engage in spirited discussion and dialogue, as we will work to build understanding and ultimately actionable learning on this highly important subject.   Among the aspects of reputation we will examine:

 

  • What is reputation, what comprises an organization’s reputation and how is it evaluated?

  • How do organizations build reputations?

  • Stakeholders and their role in reputation

  • Internal reputation: The role of employees in reputation management and their influence on an organization’s overall reputation

  • External reputation: evaluating and assessing the role of external stakeholders

  • Leadership and their influence on reputation

  • Crisis and crisis response

  • Thought leadership and its influence on reputation

  • Scenario Planning and its relevance in reputation management

  • Online Reputation Management

By the end of this workshop, participants will be

able to:

  • Identify and analyze the key elements of organizational reputation

  • Evaluate options that organizations should consider in reputation management through scenario planning and risk/reward analysis.

  • Analyze stakeholder requirements that influence reputation

  • Evaluate reputational threats and opportunities to an organization and the potential outcomes

  • Understand how to develop thought leadership platforms that support organizational values, brand and social consciousness that advance reputation.

AT THE CORE:

BIAS, STEREOTYPES

AND PREJUDICE

Bias and prejudice are on the rise and it seems to impact many different parts of society. Whether it is based on race, religion, national origin, age, sexual preference, identify or other factors, recent data is troubling (Pew Center).  As organizations grapple with how to address this in the workplace, this workshop helps people in a non-threatening and open environment talk about these issues.  Through the use of groundbreaking films, television shows and news clips, this workshop will provide an important step to raising awareness and addressing these issues. 

 

Through a guided discussion in a non-threatening and safe environment, participants will be taken through a discussion of these often troubling and disturbing outcomes of stereotypes, bias and prejudice. Through exploration, communication, dialogue and discussion the intent of this workshop it to create greater awareness and ultimately for participants to become more self-aware. Weill address:

 

  • Identify and define what is bias and prejudice

  • Understand and be able to name it when we see examples of bias, and prejudice

  • Create awareness of stereotypes and how to be conscious when we might have them

  • Explore and define what is unconscious bias

  • Understand how do stereotypes influence how we see the world and limit our society?

  • Explore why we “label” people and how to turn that way of thinking around

  • Understand what is outcome bias and how bias can play into our decision-making (consciously or unconsciously)

  • Identify tactics about what to do when you experience bias and prejudice or you see someone else who does

  • Identify how to live a values driven life that does not include bias and prejudice, stereotypes or labels and is open, inclusive and welcoming

 

The workshop will also include the use of simulations, role-plays and scenarios to provide an experiential learning environment.  It will be collaborative and open and focused on engaging everyone in dialogue and discussion and contributing to the learning experience.

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© 2020. Jacqueline F. Strayer.  All Rights Reserved.