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© 2019. Jacqueline F. Strayer.  All Rights Reserved.

WORKSHOPS

Professional development is one of the best investments you can make.  It builds self-esteem, shows your commitment to the value of your people and advances careers.

My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and guarantee measurable results. Contact me to find out how I can help today.

Maximizing Your Personal Brand

The techniques in marketing brands and companies can be applied to each of us. This outcome-based workshop will emphasize the importance to define not only how your personal brand is cultivated but also reimagine the influence you have on your stakeholders.

 

During this workshop we will discuss and explore:

 

  • Foundation of what comprises a personal brand

  • The salient elements of a personal brand vision statement

  • Key stakeholders  (and the prioritization of those stakeholders) and their connection to and influence on personal brand perception

  • Qualities and values you would like associated with your personal brand

  • Proof points that support those qualities and values

  • Content on social channels, public profiles and other controllable content in support of your personal brand

  •  “Moments in time” that are brand building moments in professional life

  • Influence personal brand has on leadership success and the value of a personal brand roadmap

Identifying,

Cultivating AND 

Building Professional Relationships and Networks

Developing healthy productive mutually beneficial relationships are central to career success. During the workshop an exploration will be made of what constitutes relationships in business or an organizational setting, how to effectively build relationships and create strong networks within organizations.

 

Participants will understand the construct of:

 

  • What is a relationship and what makes it meaningful

  • How to connect with others and build mutually beneficial relationships

  • How to handle difficult and sometimes contentious situations at work

  • How to develop mentors/sponsors and allies within organizations

  • How to evaluate and gauge the strength of your network

  • How to develop a relationship/network map and create a plan to strengthen it

  • How to build better relationships and networks that can help you over the course of your career

Value-Based Communications

As organizations work to advance and protect their reputations there are serious and pervasive issues that have existed and continue to exist in the workplace.  The #me-too reality has accelerated the issue of sexual harassment to the front page.  Ethical breaches by brand name companies are routine. “Tweets” can come out of nowhere and can put the reputation that you have built in harms way. How can organizations think through the best ways in which to establish their values, which are foundational to their brand and their reputations… and then credibly communicate and support them with their employees, their customers and their communities.

 

During this workshop we will explore how to:

 

  • Establish your organization’s values

  • Identify supporting proof points for your values

  • Create communications that credibly advance those values

  • Crafting the right key messages that support those values

  • Develop brand ambassadors to support your brand

  • Evaluate the merits of your communications

Crisis

Communications

Warren Buffest said,” It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.  During this workshop we will explore the elements of crisis, effective response strategies and how best to create communications that address stakeholder requirements and support the best possible outcome.

 

Through the exploration of contemporary examples of crisis, participants will:

 

  • Analyze recent (and in some cases ongoing) crisis examples and response and their successes and failures.

  • Understand how ethical breaches of leaders can lead to crisis using recent examples

  • Connect the important role of social media in elevating crisis and potentially creating social movements

  • Identify key elements of effective messaging and response to affected stakeholders and evaluating crisis response. Included in this will be an exploration of “how to think like a stakeholder” and recent examples of poorly conceived messaging which inflamed the crisis.

  • Walk away with actionable skills that can be applied should a reputational crisis strike.

Cross-Cultural Communication and Persuasion

Given the rapid global expansion of organizations, understanding how to work cross-culturally is an imperative. During this workshop there will be an exploration of cultural variances and elements that participants should be aware of and sensitive to. Through the exploration of differing cultures and relevant communications, students will gain a sensitivity and perspective into how to be more effective in working on a cross-cultural team.

 

This will include:

 

  • What are high context and low context cultures

  • How to communicate and work effectively on teams cross-culturally

  • How to understand and be sensitive to the cultures of others as a leader and a team member.

  • The power of persuasion and how to be more effective in a cross-cultural environment

  • The role of ethos, pathos and logos and how participants can create relevant persuasive arguments and narratives

Developing Your

Master Narrative

Personal and Business Storytelling:

How to Create Your Authentic Narrative

Everyone has a story to tell, right? We all know the person who puts us to asleep at the dinner party as soon as they start telling a story and the person who captivates us with their stories! There is a reason that storytelling is now considered a vital quality to be successful…our brains retain stories and create a much longer lasting impression.  They also connect cross-culturally better than other ways to engage diverse populations. Over the course of this workshop we will address these topics among a number of vital aspects of effective storytelling. This workshop will explore the narrative structure, how to know when to use a story, what makes a story different from an anecdote and how to think like a listener for maximum impact.

 

We will look at:

 

  • What stories work and why

  • What are the essential elements of an effective story

  • How to effectively use the narrative structure when creating your story

  • How to think like a listener

  • How to ensure that your story works

  • How to create a story inventory that you can use to accentuate the goal you seek to attain

  • How to be more artful in creating stories in the future

  • How to make your stories come alive, whether they are for personal use, telling them during an interview, engaging your teams or establishing your leadership

Creating Your Thought Leadership Platform

Whether you are an individual, an organization or growing your startup, it is vital to have a narrative that addresses fundamental questions about who you are in a compelling way. 

 

Through the integration of communication elements from various sources, and a lively and thought-provoking process we will explore in this workshop:

 

  • Identifying what you stand for

  • How you are different

  • Why does it matter

 

We will develop a narrative map that will take you through the necessary elements to talk about yourself or your organization in an authentic way that helps simplify and amplify your narrative.  We will identify stories that support that narrative and create an ongoing framework for you to use in the future.

Developing Your

Master Narrative

Whether you are an individual, an organization or growing your startup, it is vital to have a narrative that addresses fundamental questions about who you are in a compelling way. 

 

Through the integration of communication elements from various sources, and a lively and thought-provoking process we will explore in this workshop:

 

  • Identifying what you stand for

  • How you are different

  • Why does it matter

 

We will develop a narrative map that will take you through the necessary elements to talk about yourself or your organization in an authentic way that helps simplify and amplify your narrative.  We will identify stories that support that narrative and create an ongoing framework for you to use in the future.

Stakeholders…

Who They Are, How Do

We Understand Them, Prioritize Them and Their Role in Reputation

During this workshop we will explore the role of stakeholders in building reputation and the impact of changing beliefs and expectations of stakeholders as a major determinant of reputation. We will explore how to best identify who are our stakeholders, understand what they care about and thinking from “the outside in”…”thinking like a stakeholder”. We will examine stakeholder theory and plotting our most important stakeholders and prioritizing them.

 

We will examine:

 

  • How to identify who are your organization’s stakeholders

  • Understand what your stakeholders care about

  • Identify the best ways to respond to stakeholder needs and requirements

  • Prioritize stakeholders based on situation and circumstance

  • Create a mindset so we can “think” like a stakeholder